Mastering the Gram! How to elevate your brand and grow your following on Instagram, Thursday 6th June, 2024


Are you a small business or online creator looking to grow your personal brand or business on Instagram??

Do you need some guidance on how to plan and create compelling content that will boost your following and engagement??

Do you need help to find your target audience?? 

To achieve online success, you need to be able to package and sell yourself effectively on your social media. If your branding is strong, identifiable and memorable and you can effectively communicate with your audience, people will remember you, engage with you, shop with you or hire you/book your services, and they will keep coming back for more! A strong personal brand can also help you to stand out from the crowd and achieve your professional goals.

In 5 years I went from having no social following to over 230k followers across my platforms with my content being watched by over 25 million people, all around the world. I have successfully managed to build an engaged community around my brand that has been hugely beneficial for my business, and has led to regular bookings, paid campaigns and brand partnerships, and lots of other exciting opportunities!

About this workshop

In this all-day course, you will learn how to build a consistent visual identity, create engaging and valuable content that will resonate with your target audience, keep your audience engaged and maintain visibility and keep the algorithm happy!

The first part of the course will focus on personal branding, I will help you to identify your brand’s “design aesthetic” and USP i.e. what makes it unique, memorable, and recognisable. You’ll create an identity board and colour palette to help you to design content for your online sites and social media platforms.

The second half of the day will focus on how to package and sell yourself as a product and market yourself effectively on Instagram. You’ll learn the following: How to create and plan valuable and engaging content for your grid; the latest IG trends; strategies for selling your products or services and how to grow your audience, keep them engaged and retain your followers using various methods and tools.

The session will end with FAQs where we will take a look at some of the most commonly asked questions and explore how you can use Instagram to your advantage.

For more details, please see below.

In stock

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An understanding of – 

How to package and sell yourself as a product on IG

How to keep your look and voice consistent 

How to plan sharable and enagaging content 

Strategies for selling and crafting compelling post captions 

How to use call-to-actions 

How to use Hashtags and Keywords effectively 

How to grow your following and retain followers 


– Your phone

– Images and materials for your brand identity board (optional)

– A notebook and pen 


All materials

– 1 x A3 board

– Handouts 

-Tea/coffee/soft drink and a light lunch 


Venue: The Flight Room (Abbot House, Maygate, Dunfermline)

Price: £95

Duration: 5hrs

Times: 10.30-3.30pm

Date: Thursday 6th June 2024

Spaces: There are only 8 places available for this workshop

This workshop is suitable for business owners and online/digital content creators who are about to launch themselves online, or those who are already established and are looking to grow their brand and online following.


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